Juiced Rite LLC is a family-owned small business that specializes in making top-of-the-line commercial cold press juicers for the food manufacturing sector. They have a small marketing team and rely on inbound marketing to get their machines in front of the right customers. Their original copywriter had no previous experience writing copy that converts. This means their work did not reflect the usefulness of the machines, or the value they bring to potential customers, which is at the cornerstone of high-converting website copy.
Goal
My goal was to re-write their website copy & increase engagement with the website. This would directly impact the quality of leads, and the amount of leads gathered for Juiced Rite LLC.
What I did
- Alongside the head of the marketing department, I used the Story Brand methodology to re-structure the website for lead conversion.
- Defined target audience: their challenges, painpoints, and what they value
- Keyword research
- Copywriting
- Search Engine Optimization
- Drafted homepage structure & design
Results
Our work together has helped Juiced Rite share relevant information about their juicers and services right when a potential customer lands, making their leads better qualified and fit for their products.
We also prioritied engaging ways to help people find the solutions they need. Right under the fold, we shared Juiced Rite’s Matchmaker Quiz, which helps leads narrow down the ideal juicer for their needs. With our strategic positioning, quiz entries have doubled, and better qualified leads are entering their sales funnel.
